Pros and Cons of Credit Card Machines
Nowadays, credit card machines have become a norm for most commercial establishments whether operating in the real world or online environment, accept payments though credit cards. As consumers find it easier and feel safer to make purchases through cards, those businessmen who refuse to follow the trend and refuse to adapt to plastic money, face a potential loss of customers. Let’s face it; nobody nowadays likes to carry a wallet load of cash while going for shopping. It’s a lot easier to carry a card or two and make all payments through them. Those who refuse to use plastic and other electronic payment options often cite the potential risk of frauds, as the main cause. We do realize that there are a few fraudsters who in their attempt to make some quick cash are giving the e-commerce industry a bad name. But at the same time, credit card payments whether online or in the real world are safe and efficient.
As a customer, the chances of your credit card number being intercepted on the net, is extremely small. The risk of frauds is actually greater, when you use it in a real world store as the store keeper has your credit card details. But for businessmen the situation gets reversed. For them accepting credit card payments on the net is riskier than it is in the real world environment. So it’s really not the credit card machine that can create problems but the online software that can let you down. However, as an online merchant there are a few things you can do to protect yourself from fraud.
Start with getting a reliable and efficient merchant account that will stand by your business, no matter how grave the situation. Carefully go through their policies on frauds and charge backs and see if it suits your business requirements. By logging onto the Advanced Merchant Services you can browse through the website of the undisputed leader of all merchant service providers operating on the U.S. market. Advanced Merchant Accounts (AMS) is backed by the largest and most powerful banks in U.S.A. So whether you process $1000 or $1,000,000 a month your merchant account is safe with AMS.
Moreover, AMS also provides you with one of the advanced credit card processing solutions – Authorize.net Real-Time WebLink Online Processing. The Authorize.net software not only allows you to receive credit card information online but also over the phone or through mail. You can secure login, using any PC that has an internet connection and the necessary information and complete the transaction. To know how WebLink works just click here. To find out more about the other unique advantages and facilities offered by AMS, visit us at www.merchantaccounts.co.